ABOUT MODELCRAFT GROUP

As our name (model - craft) suggests we started life many years ago as a modelmaking firm. What was a passion for a couple of young guys has grown into an international business. Those two guys (note the word “young” is omitted) are still here and still passionate, but now not just about models.

Over the past 20 years Modelcraft has been called upon by clients all over the world to assist them when they needed to present their products and services. Whether this was something as large as a total solution for their involvement in an international trade exhibition or a simple graphic for an email campaign we have been able to help successfully.

So from a modelmaking firm in a grungy inner city studio in Sydney, Australia we now have several divisions in four countries, working across a range of services to achieve the Modelcraft Group goal, which is to provide our clients with a solution that we ourselves would want if we were them. The Bottom line for us is to treat our clients as we want them to treat us. It is often said that you are only as good as the promises you keep and this really is true of every business. Keeping this thought fresh in the minds of our team is part of the daily routine at the Modelcraft Group.

Although each division has its own identity, they seamlessly work together, if and when needed, to provide the best possible solution to our clients. The benefit of working with the Modelcraft group is that you will get that solution provided to you “under the one roof”… and that is the level of comfort our clients want.

Our people are our strength and we hand pick the team in each location to ensure that every aspect of your project is managed professionally. We have experts available in the technical and artistic requirements needed for your project…from project planning, through design, procurement, fabrication and implementation – we have you in safe hands.

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Museum & Interactives

Ever wondered where those interesting displays in museums and visitor centres come from...you know the one where you push a button and something really interesting happens…or those beautifully crafted dioramas? Well wonder no more…companies like ours have been working behind the scenes for years making sure the designers see their vision realised in the most amazing way.

Over the past few years we have boldly made the leap from behind the scenes to centre stage. We now take on the role of lead consultant on temporary and permanent museum quality displays, ranging from corporate headquarters for international corporations to Government run museums.

From our own experience we understand well that projects like these are really the result of collaboration between clients and a range of consultants including architects, project managers, designers and technical specialists. We are experienced at co-ordination of these multiple skillsets and actively seek this role whenever possible.

  • Our services in these projects include:
  • Research (Including technical research)
  • Exhibit Design (Both static and interactive)
  • Storyline Development
  • Multimedia creation
  • Exhibit specific software (specification & development)
  • Design Specification
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Architectural Presentations

Modelcraft Architectural Presentations combines the visual impact of physical modeling and cutting edge interactive technologies with the photorealism of digital presentations. Modelcraft Architectural Presentations are able to provide a full service to both developers and designers alike. The range of services included within this division of the Modelcraft Group include

  • Modelcraft Digital
  • CG Imagery
  • CG Animation
  • Scripting and Storyboarding
  • Green Screen Filming
  • Voiceover Recording
  • 3D Passive + Active Animation

Modelcraft Digital produces CG animations and images that leave a lasting impression by working closely with our clients to create something relevant and memorable. CG Imagery and 3d Animations are created using the latest in animation software, high end workstations, and in-house render farm. Voiceovers, a composed musical score, and 2d motion graphics can be added and real actors can even be filmed for inclusion using our green screen studio. Final editing takes place in our in-house post production facilities.


  • Modelcraft Physical
  • Model & Stand Design Fabrication
  • Specialist Packaging
  • Transportation
  • Service & Maintenance
  • Photography

Using state of the art technology to compliment the traditional skills used in our industry, we offer a comprehensive service involving all aspects of physical modelmaking. With a back catalogue of over 2,000 models successfully delivered to clients throughout the world, Modelcraft is the leading model making firm in Australasia and the Middle East. Our model making team has grown considerably during our 20 year history, largely due to the ongoing support of our existing client base. Modelcraft also leads the industry in aftercare services which have been developed during consultation with our clients. From briefing to aftercare, with a Modelcraft model you’re in safe hands.

  • Touchscreens
  • Interactive Model Lighting
  • Environmental Controls for Display Suites
  • Presentation Lightshows
  • Websites
  • Real Time Virtual Tours
  • Theatre Projection Systems

Models have evolved beyond their traditional function. Combining our two core strengths of model making and digital media has allowed us to take both to a new level. Our interactive presentations take your message directly to your audience and have been shown with great success during launch events or are on permanent display in exhibitions, sales centres and museums. We carry out every step in the process in-house – concept design and development, interface design, coding, hardware supply and installation.

Contact the team at Modelcraft Architectural Presentations today or visit our dedicated website for detailed case studies and portfolio.


MODELCRAFT CORPORATE PRESENTATIONS

Often company services or products become too complex to present easily using traditional means such as Google Docs, Keynote or PowerPoint.

Modelcraft Corporate Presentations can assist to create a visually stimulating and interactive presentation to make a complex idea or a diverse corporate structure and colourful history simpler to understand. We start the process by brainstorming with our clients to mindmap their service and break it down in the most logical way into manageable pieces. We carefully analyse their target audience, again with close client consultation, to devise the most suitable method of presentation.

These creations can take the form of complex animated sequences or a simple multi-chapter sequences of images. They may include a detailed scripted voice over or clever use of text overlays to provide the layers of information required.

Contact the team at Modelcraft Corporate Presentations today and let them take a look at simplifying your presentation.


MODELCRAFT GADGETS

A gadget[gaj-it] noun is a small tool such as a machine that has a particular function, but is often thought of as a novelty

Synonyms contraption; whatsis, doohickey, thingamajig.

As the definition above says our gadgets bring a novelty value to your exhibition or event. they are memorable and when the visitor remembers them, and by association your company or product, then our work is done…and done well! We loved the synonyms so much that we have included them here so you can use them on your next event invitation…

We have a range of gadgets which are growing as rapidly as we can either licence or invent something worthwhile. Most of these are Interactive or our creative team work out how to make the interactive. By that we mean we make them work with touch sensitive devices because interactive is all about “Touch” – pretty much a household world since Apple dropped the iphone onto the market.

“…join us and see our amazing doohickeys and thingamajigs…”


Dreamoc HD


The Dreamoc HD is a unique 3D display that provides a dazzling combination of holographic projection and a physical product. The combination of something physical and the 3D holographic video gives you an outstanding tool for promoting your products in an exceptional and impressive way. Amongst others the facelift includes slimmer and more elegant design, full HD resolution, built-in sound and adjustable LED light.

Dreamoc XL


The Dreamoc XL is a 3 sided holographic display, which lets you combine a physical product with 3D holographic content. From the backdoor you can open into the chamber, where you can place your product for display. The Dreamoc XL v2 has HD resolution and built in sound.

Dreamoc 360


The Dreamoc Scandinavia 360 is a 4 sided holographic display, which lets you combine a physical product with 3D holographic content. The chamber can be seen from all 4 sides and is designed for open floor placement. The unit is equipped with a key protected door, from where you have access to the media player, the LED and the chamber inside of the Dreamoc.

Transparent LCD


The TLCD, Transparent LCD, is a transparent POS display, which lets you combine physical objects and live video footage. The unit has an integrated media player with SD card or you can use HDMI input, where you can connect an external media player or a computer playing the content.

Puffersphere


The PufferSphere is a one of its kind premier small format spherical display solution in the world. The ability to add a unique on-sphere touch interface, the PufferSphere offers unbeatable brightness, resolution and quality across a wide range of applications and spaces. It gives the flexibility to build interactive exhibits, user-led journeys and group presentations that demand attention and deliver engagement by placing your media at the heart of the conversation.

MODELCRAFT EXHIBITIONS & EVENTS

Exhibitions

Our division name pretty much says it all! We offer services to design, fabricate and install your exhibition stand – full end to end service including all AV equipment, production content, furniture rentals, corporate gifts, VIP invitations, printing and catering.

The key to success in this industry is close and attentive consultation and communication with your clients…something we do very well. We take care to ensure that the desired end result is the driving force from the beginning of the process and stays in focus throughout.

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Events

After many years working the other side of the table with Event Managers and Planners it occurred to some of our clients that Modelcraft were actually the ones doing all the managing and planning but we were sitting in the wrong chair! Buoyed by the confident encouragement of many we moved into the lead chair

We are well equipped and our team have experience to be able to offer a range of services including Event Design, Event Branding, Event Implementation, Event Digital Production, Catering and AV & lighting.

Whether your event is small or large, corporate or public…if you need catering, entertainment, hosts, PR, event design or something grander like fireworks or large scale building projection mapping Modelcraft Events can help.

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BRANDING COLLATERAL

We are not a branding agency and have no ambitions to become one. In fact we prefer to work alongside or directly for the brand agencies to help them deliver great brand collateral for their clients.

With all the creative digital resources at our disposal it is no surprise that clients often ask us to help with some of their brand collateral. Services usually include logo activation, 2D or 3D animation of the logo – strictly in accordance with brand guidelines of course!

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MODELCRAFT BID & TENDER SUPPORT

This division really has no fixed scope of operations…we simply offer assistance in creative ways when a client has to make their bid or tender stand out from the crowd.

Whether it is simply some outstanding creative packaging for the document package, a funky 3D image and some branded disposable glasses or lenticular (you know those “moving” images you get in cereal packs) printed cover page – we can design and fabricate it. We even recently had 3 dolls of a client log made which had electronics installed to say the client strap line in English or Arabic, depending on which hand you squeezed!

We can also assist with creative animations to show workflow, site equipment usage or a stop motion style view of how your bid would work in the real world rather than as numbers on a page.


Whatever you need we can help make you bid stand out from the crowd…and isn’t that what it’s all about?


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MODELCRAFT SPECIAL PARTNERS

We know we can’t be the experts at everything…no matter how hard we try. Not often, but sometimes the different divisions of the Modelcraft Group need specialists to come in and assist and over time we have built up some pretty great relationships with companies who are considered our special partners. These are the leaders in their fields and enhance what we do with great ideas and brilliant work whenever we need their help.


Creative Force Award Wining Audio Design Agency

Creative Force provides award winning audio design to the creative community, not just in Dubai, but region-wide and beyond. Three excellently appointed studios with acoustically perfect environments for laying audio tracks, record multi-lingual voice-overs, produce radio commercials or record live sessions.


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Central Films Dubai's #1 Film Production Service Company

Central Film is Dubai’s first production service company producing TV Commercials and Corporate films founded in 2000 in Dubai Media City.


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Lookear Exhibition Design & Communication Company

Lookear is an innovative interpretive exhibition design and communication company. Lookear has a wide range of associates who can provide a complete service for all aspects of interpretive exhibition design and development.


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Collaboration Museum Exhibit Design & Project Management Services

Collaboration provides museum exhibit design and project management services


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